Why Differentiation in Life and Marketing is So Cool
“Think Different,” by Steve Jobs, is my favorite marketing campaign of all time. It inspires self-confidence, creativity and individuality. The campaign’s success also informs as to what people really care about: to be thought of and treated as unique. To me, the message speaks to the person as a spiritual being – not the DNA …Continue Reading
What I Learned About Marketing From Al Ries
Marketing is my avocation. It reminds me of basketball when I was growing up–it was my best sport, but not the one I competed in. What was I thinking? I became interested in marketing around 1974, when I read the book Positioning the Battle for Your Mind, by Al Ries and Jack Trout. One of …Continue Reading